“What our community are saying”

This example from Square is comparatively short, but it packs a punch thanks to its data. Prospects scrolling Square’s site without the time (or patience) to read all the text will be drawn to the testimonial because of the bright, friendly design. The images also add a touch of authenticity to the testimonial. Even more importantly, there are two eye-catching statistics in one short sentence. Remember: numbers will always have a stronger impact than adjectives do.

This is why it’s important to ask your clients how they’ve specifically benefited from your product/service. Adding those details to the end result makes a much more powerful result. Meg’s testimonial could have read, “The cost of goods sold is down, and payroll is down thanks to Square.”

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John Joe    San Diego, CA   

These are the four most essential characteristics of a great testimonial. Combined, they encourage the reader to identify with the testimonial writer. A good testimonial also helps the reader image what their lives would be like if they used your product or service.

Even if you can’t recall a specific exceptional testimonial you’ve seen, you can likely imagine one based on this list. But it’s always easier to learn from example. With that in mind, let’s look at some of our favorite testimonials, so you can see those qualities in action.

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Jay J. Austria    Subic Bay, Philippines   

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